Donnie Life Ltd., established in collaboration with Clalit Health Services, is developing a medical device for preventing perineal tears during childbirth.
over 80% of the women giving birth for the first time suffer from perineal tears.
3rd-4th-degree perineal tear
- Massive damage and complications in vagina/anus
- Damage to sexuality & intercourse
- Prolonged physiotherapy required for rehabilitation
- Socioeconomic damage
- Chronic use of painkillers
- Reduced quality of life
- Physical limitations
- Reduced likelihood of vaginal childbirth in the future
rating
Global rates of perineal tears
Financial cost | USA
Global market potential
Can perineal tears in childbirth be prevented?
Apparently they can, and very soon!
The medical device for preventing 3-4-degree tears is under development at Donnie Life Ltd.
3-4-degree perineal tears can occur as the child emerges from the vagina, potentially leading to up to 60% disability rating, complications in the vagina and anus, sexual dysfunction, emotional and/or financial damage, long-term pain and chronic use of painkillers, reduced quality of life, and more. Over 80% of the women giving birth for the first time suffer from 1-4-degree perineal tears.
Raising capital for success
Fundraising distribution
60%
10%
15%
15%
The company intends to raise
1,250,000 $
for completing clinical trials & market launch by 10.2028.
Already raised: 731,237$
Vision
- Ensuring safe and calm childbirth for every mother
- Empowering and improving gynecological and obstetric practices worldwide
- Market launch within 36 months of FDA approval
R&D Milestones
Study duration
4 months
Product definition, use during pressure in childbirth, electronics & functionality, producing 100 prototypes
$95,000
Study duration
6 months
Comprehensive lab tests, preparing a pilot of 25 women for delivery room trial
$95,000
$95,000
Study duration
6 months
Feasibility trials in the final model with women, clinical trial during childbirth, feasibility trial in delivery rooms
$95,000
Study duration
3 months
Validation of the invention – Completion of a wider clinical study – After receiving approval from the “Helsinki” committee and recruiting hundreds of birth mothers from 14 hospitals in Israel
$95,000
Study duration
9 months
Clinical research – 14 hospitals in Israel
$190,000
Study duration
4 months
Choosing suppliers, building a sales and marketing strategy
$79,000
Study duration
4 months
Production 20,000 units
$651,000
TOTAL
24 months
Start of sales
$1,271,000
Management
Dr. Shir Wertheimer
Senior Project Manager
Dr. Shir Wertheimer
Senior Project Manager
Holds a PhD and MSc in Mechanical Engineering and a BSc in Biomedical
Engineering from Tel Aviv University. Her PhD research combined advanced
computational models with mechanical experiments to characterize biological
materials and polymers and assess their structure-function. Highly
experienced in leading complex experimental projects and developing unique
testing systems.
Eng. Yosh Dollberg
Chief Engineer
Eng. Yosh Dollberg
Chief Engineer
Engineer specializing in medical devices. Founder and R&D Director at
UroGen Pharma biotech company, developing innovative solutions for rare
types of cancer and urologic diseases. Expert in photoacoustic imaging.
Coauthor of a publication on photoacoustic imaging of the eye.
Eli Ben Harush
Founder, CEO
Eli Ben Harush
Founder, CEO
Serial entrepreneur in women’s healthcare, owner of Zero Candida Ltd., UTT
Ltd. and other companies. He has extensive proven experience in leading and
growing successful corporations in diverse fields. Recently served as
President of Vonetize Ltd., which provides premium content and technology
solutions. Currently Board Member and President at several companies
focusing on medical R&D.
Yuval Jaffe Moshkovich MPH
Vice CEO
Yuval Jaffe Moshkovich MPH
Vice CEO
CEO of the Israel Midwives Association, midwife with a private clinic for
women in pregnancy and childbirth, activist for women’s health. Holds a
Master’s in Public Health (MPH) from Tel Aviv University, and a Bachelor of
Science in Nursing (BSN) from the Hebrew University of Jerusalem. In 2010
began working in the Neonatal ICU at the Hillel Yaffe Medical Center. In 2013,
after acquiring a Certified Nurse-Midwife (CNM) diploma, she became a
midwife at Hillel Yaffe’s delivery rooms. Continued her training in obstetrics
and related fields and acquired a Certified Lactation Counselor (CLC)
diploma.
Medical Advisory Committee
Prof. Asnat Walfisch
Committee Chairperson
Prof. Asnat Walfisch
Committee Chairperson
MD from Ben-Gurion University, top of her class. Internship in Gynecology at
the Soroka and Sheba Medical Centers and specialization in MFM at the
University of Toronto. Published about 150 scientific papers in the fields of
Gynecology and MFM. Previously Head of the OB/Gyn Dept. at the Hadassah
Mt. Scopus Hospital. Currently Head of the Helen Schneider Hospital for
Women at the Rabin Medical Center.
Dr. Dorit Asher
Obstetrician
Dr. Dorit Asher
Obstetrician
Senior Obstetrician with MD from the Hebrew University, OB/GYN specialization. OB/GYN internship at the Rabin Medical Center, Beilinson Hospital. Vice Director of Delivery Rooms at Beilinson’s Helen Schneider
Hospital for Women.
Dr. Kinneret Segal
Chief Nurse at Donnie Life
Dr. Kinneret Segal
Chief Nurse at Donnie Life
Head nurse at Beilinson’s Women’s Hospital. Midwife with many years of
experience. Researcher in the field of childbirth. 3 rd -year PhD student at the
Nursing Department of Ariel University. External Lecturer in the MSN program
at Tel Aviv University.
Prof. Tal Biron
Member of Clinical Committee
Prof. Tal Biron
Member of Clinical Committee
Head of Women’s Health & Maternity Division at the Meir Medical Center of
Clalit Health Services. Chair of the Israeli Society for Maternal Fetal Medicine
and Full Clinical Professor at Tel Aviv University. Holds an MD from the
Technion. Specialized in Gynecology at the Meir Medical Center and MFM at
the University of Washington Missouri.
Dr. Anat Shmueli
Obstetrician
Dr. Anat Shmueli
Obstetrician
MD from Ben-Gurion University and specialization in Obstetrics & Gynecology
(OB/GYN) at Tel Aviv University. OB/GYN internship at Rabin Medical Center.
Expert in Maternal-Fetal Medicine (MFM) – at-risk pregnancies, with an MSc in
MFM from the University of Barcelona. Director of MFM Clinic, Vice Director of
MFM Unit, and Senior Doctor in delivery rooms at Beilinson’s Women’s
Hospital. Previously Director of Delivery Rooms at Wolfson Medical Center.
Management
Dr. Shir Wertheimer
Senior Project Manager
Holds a PhD and MSc in Mechanical Engineering and a BSc in Biomedical
Engineering from Tel Aviv University. Her PhD research combined advanced
computational models with mechanical experiments to characterize biological
materials and polymers and assess their structure-function. Highly
experienced in leading complex experimental projects and developing unique
testing systems.
Eng. Yosh Dollberg
Chief Engineer
Engineer specializing in medical devices. Founder and R&D Director at
UroGen Pharma biotech company, developing innovative solutions for rare
types of cancer and urologic diseases. Expert in photoacoustic imaging.
Coauthor of a publication on photoacoustic imaging of the eye.
Eli Ben Harush
Founder, CEO
Serial entrepreneur in women's healthcare, owner of Zero Candida Ltd., UTT
Ltd. and other companies. He has extensive proven experience in leading and
growing successful corporations in diverse fields. Recently served as
President of Vonetize Ltd., which provides premium content and technology
solutions. Currently Board Member and President at several companies
focusing on medical R&D.
Yuval Jaffe Moshkovich MPH
Vice CEO
CEO of the Israel Midwives Association, midwife with a private clinic for
women in pregnancy and childbirth, activist for women’s health. Holds a
Master’s in Public Health (MPH) from Tel Aviv University, and a Bachelor of
Science in Nursing (BSN) from the Hebrew University of Jerusalem. In 2010
began working in the Neonatal ICU at the Hillel Yaffe Medical Center. In 2013,
after acquiring a Certified Nurse-Midwife (CNM) diploma, she became a
midwife at Hillel Yaffe’s delivery rooms. Continued her training in obstetrics
and related fields and acquired a Certified Lactation Counselor (CLC)
diploma.
Medical Advisory Committee
Prof. Asnat Walfisch
Committee Chairperson
MD from Ben-Gurion University, top of her class. Internship in Gynecology at
the Soroka and Sheba Medical Centers and specialization in MFM at the
University of Toronto. Published about 150 scientific papers in the fields of
Gynecology and MFM. Previously Head of the OB/Gyn Dept. at the Hadassah
Mt. Scopus Hospital. Currently Head of the Helen Schneider Hospital for
Women at the Rabin Medical Center.
Dr. Dorit Asher
Obstetrician
Senior Obstetrician with MD from the Hebrew University, OB/GYN
specialization. OB/GYN internship at the Rabin Medical Center, Beilinson
Hospital. Vice Director of Delivery Rooms at Beilinson's Helen Schneider
Hospital for Women.
Dr. Kinneret Segal
Chief Nurse at Donnie Life
Head nurse at Beilinson’s Women’s Hospital. Midwife with many years of experience. Researcher in the field of childbirth. 3 rd -year PhD student at the Nursing Department of Ariel University. External Lecturer in the MSN program at Tel Aviv University.
Prof. Tal Biron
Member of Clinical Committee
Head of Womem’s Health & Maternity Division at the Meir Medical Center of
Clalit Health Services. Chair of the Israeli Society for Maternal Fetal Medicine
and Full Clinical Professor at Tel Aviv University. Holds an MD from the
Technion. Specialized in Gynecology at the Meir Medical Center and MFM at
the University of Washington Missouri.
Dr. Anat Shmueli
Obstetrician
MD from Ben-Gurion University and specialization in Obstetrics & Gynecology
(OB/GYN) at Tel Aviv University. OB/GYN internship at Rabin Medical Center.
Expert in Maternal-Fetal Medicine (MFM) – at-risk pregnancies, with an MSc in
MFM from the University of Barcelona. Director of MFM Clinic, Vice Director of
MFM Unit, and Senior Doctor in delivery rooms at Beilinson’s Women’s
Hospital. Previously Director of Delivery Rooms at Wolfson Medical Center.
Articles
The problem of tears at birth has not yet received an effective preventive solution, but now, the medical device from Doni Life is coming to change the reality. The medical device aims to enter every delivery room in the world and become an integral part of the safe birth experience.
“Tears at birth are very common, especially in first births, where the figure stands at 80% of mothers who experience tears to some degree,” Says Prof. Osnat Valfish, director of the Helen Schneider Women’s Hospital in Billinson and chairman of Donnie Life’s advisory committee. “However, no solution has yet been found that can guarantee a woman that the structure of her perineum will remain intact during childbirth. Many women have to deal with tears that affect their lives and their daily routines,” adds Prof. Walfish.
Media